[Free] Social Media Marketing Course For Beginners [year]

Social Media Marketing Course by Dave Evans

Social Media Marketing or SMM in short is actually a wide term that encompasses any online marketing initiatives and strategies initiated via social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and YouTube. This marketing field often combines social media optimization, the act of constructing large organic social communities on social websites, with social media marketing, paid online advertising, or a combination of these three. Although, this marketing technique has been around for quite some time, it is only now becoming more popular in the advertising arena.

Social media marketing takes a lot of planning, organization, as well as discipline and can be a great challenge for anyone to undertake. A good marketing plan such as this SMM course will be surely of great help to beginners. For anyone new to this field it can take months before one is able to launch an effective social media marketing campaign and begin generating traffic to their website. However, for those who are organized and disciplined it can be much easier. Below are some tips to ensure success when conducting any type of social media marketing.

Today, I am going to share a high-used Social Media Marketing Course authored by Dave Evans used by top marketers – this marketing plan has been widely used by successful marketers around the web and it only just today that they are giving this full course for FREE.

What This SMM Course Includes?

Part I Social Business Fundamentals

• The Social Feedback Cycle
• Open Access to Information
• Social Business: The Logical Extension
• Social Business Is Holistic
• The Connected Customer
• The Social Web and Engagement
• The Engagement Process
• The Operations and Marketing Connection
• Connect Your Team
• Your Customers Want to Help
• Review and Hands-On
• Review of the Main Points
• Hands-On: Review These Resources
• Hands-On: Apply What You’ve Learned

Part II Run a Social Business

• The New Role: Social Interactions   
• People Want to Make Friends
• Club Membersh Brings Expectations
• You Are What You Post
• Customer Relationshs: CRM Gets Social    
• The New Role of Influence
• The Social Graph
• Social CRM: Two Cases
• Outreach and Influencer Relations   
• Social CRM and Blogger Outreach
• Social CRM and Influencer Relations
• Influencer Relations: A Representative Case
• Review and Hands-On
• Review of the Main Points
• Hands-On: Review These Resources
• Hands-On: Apply What You’ve Learned
• The New Role: Social Interactions 
• People Want to Make Friends
• Club Membersh Brings Expectations
• You Are What You Post
• Customer Relationshs: CRM Gets Social    
• The New Role of Influence
• The Social Graph
• Social CRM: Two Cases
• Outreach and Influencer Relations   
• Social CRM and Blogger Outreach
• Social CRM and Influencer Relations
• Influencer Relations: A Representative Case
• Review and Hands-On
• Review of the Main Points
• Hands-On: Review These Resources
• Hands-On: Apply What You’ve Learned
• The New Role: Social Interactions   
• People Want to Make Friends
• Club Membersh Brings Expectations
• You Are What You Post
• Customer Relationshs: CRM Gets Social    
• The New Role of Influence
• The Social Graph
• Social CRM: Two Cases
• Outreach and Influencer Relations   
• Social CRM and Blogger Outreach
• Social CRM and Influencer Relations
• Influencer Relations: A Representative Case
• Review and Hands-On
• Review of the Main Points
• Hands-On: Review These Resources
• Hands-On: Apply What You’ve Learned
• The New Role: Social Interactions   
• People Want to Make Friends
• Club Membersh Brings Expectations
• You Are What You Post
• Customer Relationshs: CRM Gets Social    
• The New Role of Influence
• The Social Graph
• Social CRM: Two Cases
• Outreach and Influencer Relations   
• Social CRM and Blogger Outreach
• Social CRM and Influencer Relations
• Influencer Relations: A Representative Case
• Review and Hands-On
• Review of the Main Points
• Hands-On: Review These Resources
• Hands-On: Apply What You’ve Learned
• Social Analytics   
• Quantitative Measurement
• The Need to Measure More
• Source and Sentiment Analysis
• Know Your Influencers            
• From Journalists to Connected Enthusiasts
• Identify Your Influencers
• The Role of Trust
• Apply Your New Influencer Knowledge
• Web Analytics    
• Website Performance
• Beyond the Basics
• Don’t Overcomplicate
• Connect the Dots
• Business Analytics 
• It’s All About Business
• Offline and Nonbusiness Processes
• Sources of Business Analytics
• Review and Hands-On           
• Review of the Main Points
• Hands-On: Review These Resources
• Hands-On: Apply What You’ve Learned
• Social Analytics   
• Quantitative Measurement
• The Need to Measure More
• Source and Sentiment Analysis
• Know Your Influencers           
• From Journalists to Connected Enthusiasts
• Identify Your Influencers
• The Role of Trust
• Apply Your New Influencer Knowledge
• Web Analytics    
• Website Performance
• Beyond the Basics
• Don’t Overcomplicate
• Connect the Dots
• Business Analytics 
• It’s All About Business
• Offline and Nonbusiness Processes
• Sources of Business Analytics
• Review and Hands-On           
• Review of the Main Points
• Hands-On: Review These Resources
• Hands-On: Apply What You’ve Learned

Part III Social Business Building Blocks

• Engagement as a Customer Activity 
• Learn to Think Like a Fish
• Engagement Points
• It’s Still Your Business
• Customers to the Rescue
• Advocates in the Making
• Engagement as a Business Activity  
• Create Advocates Through Engagement
• Respond to Engaged Customers
• It’s Eighties Night!
• Connect Customers to Employees
• Extend Engagement
• Collaboration
• What Else Can I Do?
• Advocacy
• Review and Hands-On           
• Review of the Main Points
• Hands-On: Social Business Fundamentals
• Hands-On: Apply What You’ve Learned
• Social CRM and Business Design   
• Social CRM: A Social Extension of CRM
• Oil and Water
• The Elements of Social CRM
• Social CRM: Engagement Drives Innovation
• Build a Social CRM Program      
• Hope Is Not a Strategy
• Create a Social CRM Plan
• Enterprise  and Internal Collaboration    
• Review and Hands-On           
• Review of the Main Points
• Hands-On: Social Business Fundamentals
• Hands-On: Apply What You’ve Learned
• What Is a Social Object?        
• Marketers, Beware!
• No More Interruptions
• Why Social Objects Matter
• Build on Existing Social Objects   
• Build a Presence
• Identify Existing Social Objects
• Create New Social Objects        
• Build Around Your Own Social Object
• Types of Branded Communities
• The Workplace as a Social Object
• Use Social Objects in Business     
• Drive Conversations and Connections
• Get Found
• Review and Hands-On           
• Review of the Main Points
• Hands-On: Social Objects
• Hands-On: Apply What You’ve Learned
• What Is a Social Object?        
• Marketers, Beware!
• No More Interruptions
• Why Social Objects Matter
• Build on Existing Social Objects   
• Build a Presence
• Identify Existing Social Objects
• Create New Social Objects        
• Build Around Your Own Social Object
• Types of Branded Communities
• The Workplace as a Social Object
• Use Social Objects in Business      
• Drive Conversations and Connections
• Get Found
• Review and Hands-On           
• Review of the Main Points
• Hands-On: Social Objects
• Hands-On: Apply What You’ve Learned
• What Is a Social Application?      
• Social Applications Drive Engagement       
• Social Graph Applications
• Social Network Extensions
• Content Publishing and Sharing
• Curation and Reputation Management
• Crowdsourcing
• Ideation
• Support Communities
• Workplace Collaboration
• Get Started: Plan a Social Application       
• The Planning Process
• Initiate Your Plan
• Review and Hands-On           
• Review of the Main Points
• Hands-On: Review These Resources
• Hands-On: Apply What You’ve Learned

If marketers have a good grasp on basic concepts, such as keyword research and content creation, they can easily begin integrating social media into their business writing. For instance, if a business writing service is providing keyword guides and data on a regular basis, it is easy to incorporate this into a client’s content. A good example of this is providing a breakdown of the different types of policies that the company provides, as well as highlighting the various advantages and disadvantages of using particular policies.

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